About Us
Brand Guidelines
Crownstone Global is honored by the confidence our clients have in our services and products. We have created these brand guidelines to explain how our visual identity should be used and presented to protect the trust it represents.
The brand assets including our logos and other visuals, whether registered or unregistered, are owned by Crownstone Global and its group of companies.
Contact us to request our official brand assets.
Brand Philosophy
The Crownstone brand is more than just a logo – it’s a promise that we will uphold our values built on integrity, unity, innovation, and excellence.
It represents our dedication to helping businesses thrive in a competitive market and transform their operations by leveraging the power of people and technology.
Official Logos
Our logo is the visual heart of our brand. It shows a clean, balanced design with sharp edges that display excellence, leadership, and forward-thinking.
Primary Logos: Combines our logomark with the “Crownstone Global” wordmark, creating a cohesive and memorable identity, used across various media to ensure brand consistency.
Logomark: It is used where a strong visual identifier is needed without text, such as on social media, branded merchandise, or app icons. This allows for flexibility while maintaining recognition.
Wordmark: Our wordmark, “Crownstone Global”, is used in settings where text alone needs to convey our brand, such as in email signatures, letterheads, and certain visual assets.
Primary Logo
Wordmark
Logomark
Dos & Don’ts
We have included this list of dos and don’ts in our brand guidelines to clarify how our logos (“Brand Assets”) should be used.
Dos:
- Use the official Crownstone Global logo in its approved forms and colors.
- Use the designated brand colors to maintain a cohesive visual identity.
- Use approved font for all headings, and body text to ensure consistency.
- Add clear space around the logo to maintain its visual impact in every size.
- Communicate professionally and clearly to align with our brand voice.
- Use high-quality and relevant images to reflect our brand.
- Truthfully and accurately refer to our company and its offerings at all times.
Don’ts:
- Don’t change the proportion or style of the logo design.
- Don’t customize the official logos with unapproved colors.
- Don’t use fonts for wordmarks other than the approved ones.
- Don’t crowd the logo by placing it close to the edges or other elements.
- Don’t use language that is inconsistent with the brand’s professional tone.
- Don’t use low-quality images that are blurry, pixelated, or irrelevant.
- Don’t misrepresent Crownstone Global logos, its offerings, or its customers.
Brand Colors
Our brand colors reflect the core values of Crownstone Global. Each color plays a crucial role in reinforcing our message and creating a cohesive visual experience.
#009B77
#000000
#111111
#FFFFFF
Crownstone Green: Reflects growth and new opportunities in emerging sectors.
Jet Black: Highlights our bold strategies and professional excellence in everything we do.
Obsidian Grey: Adds a modern and sophisticated touch, displaying our innovative and forward-thinking approach.
White: Shows transparency and clarity in all our interactions. It’s a neutral base that balances our theme and makes communication easy to understand.
Typography
Typography plays an important role in our brand’s look and feel. We have chosen Helvetica Neue Extended for its clean, modern, and versatile appearance.
Headings
We use 36px, 26px, 22px, and 18px font sizes for headings and subheadings, in Crownstone Green, Jet Black, or White colors. This combination helps us maintain consistency across our website and all our brand assets.
Body Text
We use body text in font sizes of 20px, 18px, 16px, and 14px, mostly in Obsidian Grey and White color. For specific cases, to highlight text or links, we use the Crownstone Green color.
Keep Exploring
Our Values
Our values define who we are and guide every decision we make. They shape our work culture, inspire our actions, and reflect our commitment to integrity, unity, innovation, and excellence. Discover more about our guiding principles and what drives us at Crownstone Global.
What We Believe →